Strawberry energy launches crowdfunding campaign

Serbian startup Strawberry energy has launched a crowdfunding campaign on Crowdcube with the aim of expanding the network of its smart benches. Strawberry energy, whose smart benches use exclusively solar energy, is already present with its next-generation urban furniture in London and 29 other cities.

The smart solar benches developed by Strawberry energy, whose commercial headquarters are in London, come with USB charging ports, Wi-Fi, and other features.

Of targeted GBP 800,000, Strawberry energy has raised over GBP 177,000 on Crowdcube, from 90 investors, who in return received stakes in the company.

Our crowdfunding campaign is now live! You can help make your city smarter! We invite you to improve your city because it's important to us that people own part of their smart city network! Go to our profile on the Crowdcube for more infohttps://t.co/Z5zAJUR8Vi Capital at Risk

— Strawberry energy (@e_strawberry) July 30, 2018

However, financing is not the main goal of the crowdfunding campaign.

“Of course, investment is welcome and investment is necessary – we are simultaneously in talks with several VC funds and investors – but the main reason for crowdfunding is to promote the network,” Miloš Milisavljević, founder and CEO of Strawberry energy, told Startit.

The project is about improving people’s lives, says Milisavljević, adding that this is why the Belgrade startup wanted to give a chance to as many people as possible to support it and become part of the project if only in a symbolic way, keeping the minimum investment at only GBP 10.