As people, cities and companies are preparing to mark Earth Hour 2021 by turning off the lights, WWF Adria launched a music video by Lejla Hot to get everyone in the Balkans and beyond to dance away the apocalyptic news.
The World Wide Fund for Nature – WWF scheduled its annual Earth Hour event for Saturday, March 27, at 20:30 local time. Since 2007, the lights-off moment saw entire streets, buildings, landmarks, and city skylines go dark to draw public attention to nature loss and the climate crisis. The organization invited participants to raise awareness, especially on social media.
Pushing governments to set 2030 targets
Numerous businesses, schools and other institutions pledged not to use electricity at all for an hour or several hours once again on the last Saturday of March. Others will organize online workshops and other events for Earth Hour 2021.
WWF said it would post a video on March 27 with the ambition to make it the most popular in the world that day and invited people to share it and help others see their role amidst the planetary crisis in a new light.
Another goal is to build momentum for the upcoming United Nations Biodiversity Conference in China, where world leaders will have the opportunity to secure an international commitment to protect and restore nature by 2030. The decisions will affect not only the next decade, but the future and well-being for many years to come.
Dance with lights off during Earth Hour 2021
The WWF Adria branch launched a music and dance video by Lejla Hot, featuring other popular singers, with the idea to get everyone learn the steps to bop together while lights are out during a Zoom event and forget the apocalyptic news for a bit. The member of the global network is active in biodiversity protection in Albania, Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, Kosovo*, Slovenia and Serbia.
“We have to preserve at least 30% of the Earth’s surface for nature and manage the rest sustainably. It is the only way that we can secure the rise in global temperature doesn’t exceed 1.5 degrees Celsius,” WWF Adria’s Executive Director Nataša Kalauz said.
Humans are dependent on natural resources and cycles
The rapid development of technology doesn’t change the fact that humans are dependent on natural resources and cycles, and climate change is jeopardizing ecosystems and people’s well-being and safety, said Duška Dimović from WWF Adria.
“One way to live up to the said challenges is to work persistently and comprehensively on enlightening citizens so that they compel the centers of financial and political power to apply their climate change mitigation policies and strategies responsibly. We have a good and relatable example in the citizens’ resistance to the construction of small hydropower plants on the Stara planina mountain as well as in the fight of the people of Serbia for clean air,” she stated ahead of Earth Hour 2021.