Electrohold to supply green electricity to retailer Billa Bulgaria under 10-year PPA


Photo: Billa Bulgaria


October 10, 2023






October 10, 2023





Electrohold Trade has signed a long-term power purchase agreement (PPA) with supermarket chain Billa Bulgaria to supply it with electricity produced at a solar power plant.

The PPA envisages electricity supply over a period of 10 years at a fixed price. The overall management of the purchase, forecasting, balancing, and delivery will be carried out by Electrohold Trade, one of the leading electricity traders on the Bulgarian market, Electrohold said in a statement, carried by local media.

PPAs make it easier for buyers to plan their electricity costs in the long term, reduce dependence on the wholesale market, and facilitate the implementation of their ESG (Environmental, Social and Governance) programs, Electrohold noted in the statement.

The deal with Billa is part of Electrohold’s expansion strategy in the renewable energy sector

The deal with Billa is part of Electrohold’s expansion strategy in the field of renewable energy sources. At the group level, Electrohold plans to put into operation significant renewables capacities, so that it can offer businesses energy at a competitive price in the long term and with a view to achieving the goals of the green transition, according to the statement.

Electrohold Trade is the first licensed electricity trader in Bulgaria. From its establishment in 2005 through 2022, it supplied nearly 45 billion kWh of electricity to business customers, according to the statement.

Shapokas: One third of Billa’s outlets in Bulgaria already produce clean and renewable energy

Vigintas Shapokas, executive director of Billa Bulgaria, said that the transition to green energy is the supermarket chain’s long-term commitment, adding that a third of its outlets in Bulgaria already produce clean and renewable energy. Billa operates a network of 150 retail outlets in 47 cities in the country.

The company’s long-term goal is to reduce greenhouse emissions by 30% by 2030 and to achieve climate neutrality by 2040, according to Shapokas.

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