Environment

Adidas to boost recycled plastics shoes output in 2019 to help tackle ocean pollution

Photo: Adidas

Published

March 8, 2019

Country

Comments

0

Share

Published:

March 8, 2019

Country:

Comments:

0

Share

Sporting goods giant Adidas is stepping up its contribution to the global combat against the pollution of oceans with single-use plastics. This year, it plans to manufacture as many as 11 million pairs of sports shoes using recycled plastic waste, which is more than double compared with 2018, when it made five million pairs of such footwear. In 2017, Adidas made one million pairs of shoes from recycled plastics.

The production of shoes whose upper material is made of upcycled plastic waste turned into a yarn is a result of the company’s cooperation with the environmental organization and global collaboration network Parley for the Oceans.

UltraBOOST Parley

As part of this cooperation, plastic waste is intercepted on beaches, such as the Maldives, before it can reach the oceans, the company explained in a press release.

Besides footwear, Adidas also produces apparel from recycled material, such as the Champions League jersey for FC Bayern Munich and Alexander Zverev’s outfit for the Australian Open.

“With Adidas products made from recycled plastic, we offer our consumers real added value beyond the look, functionality and quality of the product, because every shoe is a small contribution to the preservation of our oceans,” it said.

UltraBOOST X Parley

The company recalled that it is also committed to using only recycled polyester in every product and on every application where a solution exists by 2024, and that Adidas stores stopped using plastic bags in 2016.

Plastic waste floating in oceans may weigh more than all fish by 2050

Plastics accounts for 90% of floating marine debris, according to earlier reports. A 2015 McKinsey report estimates there are over 150 million tons of plastic in the seas, coming from collected plastic waste subsequently leaking into the oceans.

The 2016 Ellen MacArthur Foundation report estimates that without significant action, there may be more plastic than fish (by weight) in oceans by 2050.

 

To tackle this type of pollution, the EU plans to ban single-use plastics, such as plates, cutlery, straws, balloon sticks or cotton buds from 2021.

Under draft plans approved by the European Parliament (EP) last October, the consumption of several other items, for which no alternative exists, including single-use burger boxes, sandwich boxes or containers for fruits, vegetables, desserts or ice creams, will have to be reduced by EU member states by least 25% by 2025.

According to the European Commission, more than 80% of marine litter is plastics and 70% consists of items covered by measures backed by the EP. Plastic residue is found in marine species – such as sea turtles, seals, whales and birds, but also in fish and shellfish, and therefore in the human food chain.

Comments (0)

Be the first one to comment on this article.

Enter Your Comment
Please wait... Please fill in the required fields. There seems to be an error, please refresh the page and try again. Your comment has been sent.

Related Articles

Temperature in Belgrade is seven degrees higher due to insufficient green areas

Temperature in Belgrade is seven degrees higher due to lack of green areas

15 April 2024 - The temperature in the central part of Belgrade in densely built locations is on average seven degrees Celsius higher than in green areas

International Day of Forests-Forests and innovation new solutions for a better world

International Day of Forests 2024 – Forests and innovation: new solutions for a better world

20 March 2024 - The 2024 International Day of Forests 2024 is all about innovations. They can help us restore, protect, and sustainably utilize our forests.

EU-Critical-Raw-Materials-Act-crma-looser-social-environmental-rules

EU’s Critical Raw Materials Act adopted with looser social, environmental rules

19 March 2024 - Pursuing strategic autonomy, the European Union put together the Critical Raw Materials Act (CRMA) after a major delay in the last phase

global-recycling-day-2024

Global Recycling Day 2024 to celebrate #RecyclingHeroes

16 March 2024 - Global Recycling Day 2024 is putting the spotlight on people, places, businesses and activities that showcase the importance of recycling