P3, Mobileye to cooperate on autonomous vehicles: testing planned in Zagreb in 2024

project 3 mobility mobileye autonomous vehicle

Photo: Project 3 Mobility


February 14, 2024



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February 14, 2024



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Croatian start-up Project 3 Mobility plans to start testing autonomous vehicles in the country’s capital Zagreb in 2024. The firm is building a new ecosystem for urban autonomous mobility.

Mobileye, a global leader in autonomous driving solutions, and Project 3 Mobility (P3) will together explore a new mobility service, utilizing Mobileye’s scalable self-driving technology, Mobileye Drive, according to an announcement from the start-up set up by Mate Rimac, the founder and CEO of Rimac Automobili, and Rimac Group.

According to the start-up, the first P3 service is aimed to be launched in Zagreb in 2026, with testing and validation of Mobileye’s AV solution on the streets of the Croatian capital targeted to start in 2024.

P3 is creating an ecosystem consisting of three key elements: an autonomous electric vehicle, specialized infrastructure, and a mobility service platform.

Mobileye technology will be integrated into the P3 vehicle

The start-up noted that it is developing a fully autonomous electric vehicle fundamental for implementing this new urban mobility ecosystem. The vehicle is built on a completely new platform, designed around safety and comfort, the firm added.

Mobileye technology will be integrated into the P3 vehicle, which will use the Mobileye Drive autonomous driving solution that has also been adopted by some of the world’s leading automotive companies.

P3 stressed that Mobileye has used the power of computer vision and artificial intelligence to improve automotive safety, with approximately 170 million vehicles integrating their technology to date.

P3 plans to build a plant in Croatia for the large-scale production of autonomous vehicles

The Mobileye Drive combination of redundant camera and lidar-radar sensing, REM crowdsourced mapping and transparent driving policy – all powered by the EyeQ system-on-chip – enables Mobileye to offer scalable, adaptable autonomous driving for robotaxis and Mobility-as-a-Service (MaaS) providers, the start-up explained.

P3 said the major benefits of Mobileye Drive are that it can be deployed in a wide range of geographic locations, on many different road types, that it can drive under varying weather conditions, and that it can adapt itself to local driving styles, all of which is crucial for Project 3 Mobility’s service scalability.

P3 has already signed agreements with 9 cities across the EU, UK and GCC to provide its urban autonomous service, and 30 more cities are planned to follow, the firm said and added that it plans to establish a production facility in Croatia for the large-scale manufacture of autonomous vehicles that will be deployed worldwide.

Pejković: More details to be shared in the coming months

“We welcome this innovative collaboration with Project 3 Mobility to bring an exciting and promising new mobility service to life,” said Prof. Amnon Shashua, the founder and CEO of Mobileye.

He said that the two firms share the vision of making urban mobility safer and more accessible, and with the flexibility of Mobileye Drive to adapt to different vehicle types, they are excited to explore new frontiers in mobility services.

According to Marko Pejković, the CEO of Project 3 Mobility, the collaboration with Mobileye is a cornerstone for improving how people move in cities.

“Mobileye has proved to be a great partner that has the right experience, the right technology, and the right team. Together we will make that vision of urban autonomous mobility a reality. I am very excited to share more details in the next few months,” Pejković said.

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