Hellenic Petroleum, a leading energy company in Greece and the Southeast Europe region, has unveiled its new name, HELLENiQ Energy, after rebranding itself as part of a new business strategy oriented towards a sustainable future. HELLENiQ Energy will invest heavily in the coming period to increase the use of renewable sources and clean energy, as well as digitalize and modernize its refineries, according to a press release from the company.
The rebranding of HELLENiQ Energy marks the completion of a comprehensive corporate restructuring process, the first phase of an ambitious strategic plan called Vision 2025, the company said. At a ceremony to unveil the new identity and logo, held in Belgrade, HELLENiQ Energy also marked the 20th anniversary of its Serbian fuel station network EKO Serbia.
HELLENiQ Energy plans to cut its carbon emissions in half by 2030 and reach net-zero by 2050
The objective of HELLENiQ Energy is to reduce its carbon footprint and overcome climate challenges. The aim is to cut carbon emissions by 50% by 2030, said CEO Andreas Shiamishis, adding that the company’s transition towards clean energy is supported by innovation, new technologies, and advanced skills and know-how.
By 2050, the company intends to achieve net-zero emissions, according to the statement.
Increasing focus on clean energy and renewable sources
The company, established in 1998, operates across the energy value chain in six countries, producing, supplying and trading in all types of energy products, with an increasing focus on clean energy and renewable sources.
The Group’s main activities include the refining, supply, and trading of oil and petrochemicals, exploration and production of hydrocarbons, and fuel marketing. Thanks to joint ventures and equity stakes, HELLENiQ Energy also has a significant presence in the field of power generation and trading and the supply and trading of natural gas.
EKO Serbia has invested over EUR 100 million in the country, operating a network of 56 fuel stations
HELLENiQ Energy’s fuel retailer EKO Srbija, established 20 years ago, has a network of 56 filling stations under the EKO brand, employing more than 700 people. The company has invested over EUR 100 million in Serbia so far, according to EKO Serbia CEO Aris Karusos. He added he believes the group’s new vision, in cooperation with local institutions, will become synonymous with renewable energy and environmental protection in Serbia and across the region.