{"id":65968,"date":"2024-01-22T16:00:40","date_gmt":"2024-01-22T15:00:40","guid":{"rendered":"https:\/\/balkangreenenergynews.com\/rs\/?p=65968"},"modified":"2024-01-22T16:50:51","modified_gmt":"2024-01-22T15:50:51","slug":"hiperprodukcija-odece-vodi-u-ekolosku-katastrofu","status":"publish","type":"post","link":"https:\/\/balkangreenenergynews.com\/rs\/hiperprodukcija-odece-vodi-u-ekolosku-katastrofu\/","title":{"rendered":"Hiperprodukcija ode\u0107e vodi u ekolo\u0161ku katastrofu"},"content":{"rendered":"

Tekstilna industrija je odgovorna za 10 odsto ukupnih emisija ugljen-dioksida. Ne zna se koliko se ta\u010dno odevnih predmeta proizvede godi\u0161nje. Samim tim, niko ne zna koliko ode\u0107e koja se ne proda zavr\u0161i na deponiji ili bude uni\u0161teno. Stru\u010dnjaci ka\u017eu da re\u0161avanje problema tekstilnog otpada zahteva radikalne promene u proizvodnji i zakonodavstvu.<\/h2>\n

Dostupni podaci nagove\u0161tavaju da se svake godine napravi izme\u0111u 80 i 150 milijardi odevnih predmeta. Izme\u0111u 10 i 40 odsto se ne proda. Dakle, moglo bi biti osam milijardi ili 60 milijardi vi\u0161ka odevnih predmeta godi\u0161nje.<\/p>\n

Or Foundation, dobrotvorna organizacija za za\u0161titu \u017eivotne sredine sa sedi\u0161tem u Gani, pokrenula je kampanju Speak Volumes, koja poziva brendove da otkriju koliko su komada ode\u0107e napravili 2022. godine.<\/p>\n

Do sada su u\u010destvovala 32 mala i srednja preduze\u0107a. Britanski brend Lucy and Yak proizveo je 760.951 komada, znatno vi\u0161e nego drugi. Na dnu tabele je \u0161kotski brend Mlambo, samo 100 artikala. To je daleko od milijardi odevnih predmeta koje proizvode najve\u0107i modni igra\u010di. Me\u0111utim, nijedan nije u\u010destvovao u kampanji.<\/p>\n

O hiperprodukciji govori i podatak da Zara, jedan od najpoznatijih brendova brze mode, mo\u017ee da dizajnira, proizvede i isporu\u010di novi komad ode\u0107e za samo dve nedelje.<\/p>\n

Za\u0161to brendovi ne vole da otkriju koliko imaju neprodatih proizvoda<\/h3>\n

Broj neprodatih komada ode\u0107e je „prljava tajna ove industrije,“ ka\u017ee strateg za cirkularnu ekonomiju i odr\u017eivost Fransoa Su\u0161e, a prenosi Gardijan<\/a>.\u00a0„Verovatno \u0107e do\u0107i do velike negativne reakcije u javnosti kada ljudi shvate koliko proizvoda nije prodato“, rekao je.<\/p>\n

Prekomerna proizvodnja posledica je ekonomije obima. Ekonomija obima je smanjenje prose\u010dnih tro\u0161kova (tro\u0161kova po jedinici proizvoda) pri pove\u0107anju obima proizvodnje.<\/p>\n

Tako\u0111e, brendovi se pla\u0161e da \u0107e propustiti priliku za plasman, tako da uvek naru\u010duju previ\u0161e, a ne premalo, dodao je\u00a0<\/b>Su\u0161e.<\/p>\n

Prekomerna ponuda je podjednako velik problem kao prekomerna proizvodnja<\/p><\/blockquote>\n

Dalje, ode\u0107a u razvijenim zemljama sve \u010de\u0161\u0107e posmatra kao predmet za jednokratnu upotrebu, te ve\u0107 nakon prvog no\u0161enja zavr\u0161i u sme\u0107u.<\/p>\n

Prekomerna ponuda je podjednako velik problem kao prekomerna proizvodnja. Brendovi generi\u0161u potra\u017enju za novim komadima neprestanim marketingom na dru\u0161tvenim mre\u017eama, ciljanim digitalnim oglasima, imejl kampanjama i gotovo svakodnevnim popustima i promocijama.<\/p>\n

Modna industrija \u0107e morati da najkasnije 2030. prepolovi svoje emisije gasova sa efektom staklene ba\u0161te<\/p><\/blockquote>\n

Prema analizi\u00a0Business Insidera<\/a>,<\/u> modna industrija je odgovorna za 10 odsto globalnih emisija ugljenika. Prema istra\u017eiva\u010dkom centru za odr\u017eivost Hot or Cool Institute, modna industrija \u0107e morati da najkasnije 2030. prepolovi svoje emisije gasova sa efektom staklene ba\u0161te s nivoa izmerenog 2018. ukoliko \u017eeli da doprinese cilju iz Pariskog sporazuma da se porast temperature s predindustrijskog nivoa ograni\u010di na 1,5 stepena Celzijusa.<\/p>\n

Me\u0111utim, emisije modne industrije \u0107e se ovim tempom udvostru\u010diti u narednih 10 godina, ka\u017eu stru\u010dnjaci.<\/p>\n

Brendovi ne znaju \u0161ta je hiperprodukcija ode\u0107e<\/h3>\n

Rezultati nedavnog istra\u017eivanja neprofitne organizacije za odr\u017eivost u sektoru mode GFA (Global Fashion Agenda) pokazali su da 78 odsto brendova namerava da umanje hiperprodukciju.<\/p>\n

Direktorka za odr\u017eivost GFA Holi Siret ka\u017ee da je glavna prepreka to \u0161to brendovi ne razumeju ovo pitanje.<\/p>\n

Hiperprodukcija je kada kompanije kupe ili proizvedu vi\u0161e jedinica nego \u0161to mogu da prodaju, a zatim taj vi\u0161ak prodaju uz popust, preprodaju drugim stranama ili potencijalno uni\u0161te, objasnila je. „Povratna informacija koju smo dobili je da na\u0161a definicija nije dovoljno konkretna“, otkrila je Siret.<\/p>\n

EU \u0107e zabraniti uni\u0161tavanje neprodate ode\u0107e<\/p><\/blockquote>\n

Pregovara\u010di iz Evropskog parlamenta i Saveta Evropske unije (njega \u010dine nadle\u017eni ministari iz dr\u017eava \u010dlanica) postigli su preliminarni dogovor<\/a>\u00a0da zabrane velikim kompanijama, prvenstveno maloprodajnim lancima, da uni\u0161tavaju<\/a> neprodatu ode\u0107u i obu\u0107u.<\/p>\n

Da bi se obuzdale stope proizvodnje i potro\u0161nje, u Evropi \u0161to pre moraju biti uvedeni mehanizmi pro\u0161irene odgovornosti proizvo\u0111a\u010da, tvrde Su\u0161e i Siret.<\/p>\n

Predlo\u017eena je taksa od 0,06 evra po artiklu, kao da se proizvo\u0111a\u010di obave\u017eu da doprinesu upravljanju tekstilnim otpadom kroz inicijative kao \u0161to su recikliranje tekstila, ponovno kori\u0161tenje, iznajmljivanje, preprodaja i popravka.<\/p>\n

Su\u0161e veruje da namet mora biti mnogo ve\u0107i da bi rezultirao zna\u010dajnim smanjenjem proizvodnje.<\/p>\n

Uticaj brze mode na \u017eivotnu sredinu<\/h3>\n

Uticaj brze mode na \u017eivotnu sredinu uklju\u010duje iscrpljivanje resursa i emisije gasova sa efektom staklene ba\u0161te. U proizvodnji tekstila se tro\u0161e velike koli\u010dine vode, a potrebne su i ogromne povr\u0161ine za uzgoj pamuka i drugih biljaka za sirovine.<\/p>\n

Za proizvodnju jedne pamu\u010dne ko\u0161ulje potrebno je 2.700 litara vode. Procenjuje se da tekstilna industrija, pogotovo bojenje i zavr\u0161na obrada, uzrokuje 20 odsto globalnog zaga\u0111enja vode.<\/p>\n

Brendovi koriste sinteti\u010dka vlakna poput poliestera, najlona i akrila, kojima treba 200 i vi\u0161e godina da se raspadnu, pri \u010demu se osloba\u0111a metan, gas \u010diji je efekat staklene ba\u0161te ja\u010di nego ugljen-dioksida. \u010cak 35 odsto mikroplastike u okeanu dolazi od pranja sinteti\u010dkog tekstila.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tekstilna industrija je jedan od najve\u0107ih zaga\u0111iva\u010da. Zbog hiperprodukcije ode\u0107e, milijarde odevnih predmeta zavr\u0161i na deponijama.<\/p>\n","protected":false},"author":34,"featured_media":65993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[6492,4220,195,1689,1328,2661,4993],"class_list":["post-65968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otpad","tag-brza-moda","tag-emisije-gasova-sa-efektom-staklene-baste","tag-eu","tag-gasovi-sa-efektom-staklene-baste","tag-metan","tag-ugljen-dioksid","tag-voda","country-regioneu","country-svet"],"acf":[],"yoast_head":"\nHiperprodukcija ode\u0107e vodi u ekolo\u0161ku katastrofu<\/title>\n<meta name=\"description\" content=\"Tekstilna industrija je jedan od najve\u0107ih zaga\u0111iva\u010da. 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