{"id":65908,"date":"2024-01-19T00:24:40","date_gmt":"2024-01-18T23:24:40","guid":{"rendered":"https:\/\/balkangreenenergynews.com\/rs\/?p=65908"},"modified":"2025-03-25T14:42:28","modified_gmt":"2025-03-25T13:42:28","slug":"eu-zakonom-zabranjuje-nedokazane-tvrdnje-o-odrzivosti-proizvoda","status":"publish","type":"post","link":"https:\/\/balkangreenenergynews.com\/rs\/eu-zakonom-zabranjuje-nedokazane-tvrdnje-o-odrzivosti-proizvoda\/","title":{"rendered":"EU zakonom zabranjuje nedokazane tvrdnje o odr\u017eivosti proizvoda"},"content":{"rendered":"

Evropski parlament je izglasao direktivu kojom \u0107e biti zabranjena prodaja proizvoda sa neproverenim i obmanjuju\u0107im ekolo\u0161kim oznakama. Propis pokriva i trajnost proizvoda, te \u0107e informacije o garanciji postati vidljivije i bi\u0107e uvedena nova oznaka za proizvode s du\u017eim garantnim rokom.<\/h2>\n

Budu\u0107i da potro\u0161a\u010di sve vi\u0161e brinu o uticaju svoje kupovine na \u017eivotnu sredinu, 75 odsto proizvoda na tr\u017ei\u0161tu Evropske unije nosi eksplicitnu ili implicitnu zelenu oznaku.<\/p>\n

Direktiva koju je usvojio Evropski parlament sa 593 glasa za, 21 protiv i 14 uzdr\u017eanih pre svega ima za cilj za\u0161titu potro\u0161a\u010da od obmanjuju\u0107eg marketinga. Na listu zabranjenih komercijalnih praksi bi\u0107e dodani brojni problemati\u010dni marketin\u0161ki trikovi, la\u017eni zeleni PR i kao i programirano kvarenje proizvoda.<\/p>\n

Bi\u0107e dozvoljene samo one oznake o odr\u017eivosti koje su sertifikovane ili su ih uvele vlasti<\/p><\/blockquote>\n

Ekolo\u0161ki prihvatljivo, prirodno, biorazgradivo, eko, neke su od tvrdnji koje stoje na proizvodima, bez dokaza da to zaista i jesu. EU \u0107e dozvoliti jedino one oznake o odr\u017eivosti koje su sertifikovane<\/a>\u00a0ili su ih uvele vlasti.<\/p>\n

Tvrdnje o ekolo\u0161koj podobnosti proizvoda koje su zasnovane isklju\u010divo na ofsetovanju \u2013 kompenzaciji<\/a> za ispu\u0161tanje gasova sa efektom staklene ba\u0161te, tako\u0111e se zabranjuju novom direktivom. To zna\u010di da proizvo\u0111a\u010di ne\u0107e mo\u0107i da napi\u0161u da u\u010destvovanjem u programima po\u0161umljavanja i obnove devastiranog zemlji\u0161ta<\/a> smanjuju negativni uticaj na klimu.<\/p>\n

Tvrdnje poput \u201eklimatski neutralno\u201c ili \u201eklimatski pozitivno\u201c, koje se zasnivaju na kompenzaciji za emisije CO2, bi\u0107e potpuno zabranjene<\/p><\/blockquote>\n

\u201ePosebno sam zadovoljna \u0161to su tvrdnje kao \u0161to su ‘klimatski neutralno’<\/a> ili ‘klimatski pozitivno’, koje se zasnivaju na kompenzaciji za ispu\u0161tanje CO2, potpuno zabranjene na unutra\u0161njem tr\u017ei\u0161tu. Ulaganja kompanija u projekte za\u0161tite klime su dobrodo\u0161la te njih, naravno, i dalje mogu da promovi\u0161u\u201d, rekla je za Guardian<\/a> Ana Kavacini, poslanica Evropskog parlamenta i predsedavaju\u0107a Komiteta za unutra\u0161nje tr\u017ei\u0161te i za\u0161titu potro\u0161a\u010da.<\/p>\n

Trajnost proizvoda<\/h3>\n

Drugi va\u017ean cilj novog zakona<\/a> je da proizvo\u0111a\u010di i potro\u0161a\u010di vi\u0161e pa\u017enje obrate na trajnost robe. Informacije o garanciji mora\u0107e biti vidljivije, a predvi\u0111eno je uvo\u0111enje zajedni\u010dke oznake za robu s du\u017eim garantnim rokom<\/a>.<\/p>\n

Ova pravila zabranjuju i neosnovane tvrdnje o trajanju proizvoda. Bi\u0107e zabranjeni ure\u0111aji kojima je potrebna zamena potro\u0161nih delova ranije nego \u0161to je neophodno, kao i oni koji ne mogu dobro da funkcioni\u0161u bez zamenskih delova originalnog proizvo\u0111a\u010da.<\/p>\n

„Ovaj zakon \u0107e promijeniti svakodnevicu svih Europljana! Odstupit \u0107emo od kulture bacanja, u\u010diniti marketing transparentnijim i boriti se protiv preranog zastarijevanja robe“, rekla je glavna autorka ovog zakona, evroposlanica Biljana Borzan.<\/p>\n

Za direktivu je jo\u0161 potrebno formalno odobrenje Saveta EU da stupi na snagu. Dr\u017eave \u010dlanice \u0107e imati rok od dve godine da je transponuju u nacionalno zakonodavstvo.<\/p>\n","protected":false},"excerpt":{"rendered":"

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