{"id":58420,"date":"2023-04-26T15:44:06","date_gmt":"2023-04-26T13:44:06","guid":{"rendered":"https:\/\/balkangreenenergynews.com\/rs\/?p=58420"},"modified":"2023-04-26T15:44:06","modified_gmt":"2023-04-26T13:44:06","slug":"profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu","status":"publish","type":"post","link":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/","title":{"rendered":"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu"},"content":{"rendered":"

Fridrik Larsen, profesor na Univerzitetu Island u Rejkjaviku, stru\u010dnjak za brendiranje i autor knjiga o energetskom brendiranju, smatra da su glavne prepreke za energetsku tranziciju pre svega emocije i rasu\u0111ivanje ljudi, a ne tehnolo\u0161ka re\u0161enja koja \u0107e je omogu\u0107iti. To saznanje podrazumeva da energetske kompanije shvate da moraju da se pribli\u017ee svojim kupcima i promene dosada\u0161nji na\u010din komunikacije s njima.<\/h2>\n

Fridrik Larsen u svom tekstu za Recharge<\/a> pi\u0161e da je kao profesor i stru\u010dnjak za brendiranje poslednjih 15 godina prou\u010davao kako energetske kompanije komuniciraju sa internom i eksternom publikom i pomogao im da razviju svoje brendove.<\/p>\n

Njegov zaklju\u010dak je kratak i jasan: Globalna energetska industrija ima problem u komunikaciji.<\/p>\n

Kao dokaz, osniva\u010d, kako ka\u017ee, posebne studijske oblasti pod nazivom energetski brending, navodi dva primera.<\/p>\n

Prvi je rezultat istra\u017eivanja u kojem su u\u010destvovale evropske energetske kompanije iz Evrope, dr\u017eavni monopoli koji su propisima primorani da iza\u0111u na tr\u017ei\u0161te.\u00a0Naime, one nisu svoje klijente posmatrale kao klijente i kupce, ve\u0107 kao „brojila“, merne ure\u0111aje na drugoj strani dalekovoda. Tu se zavr\u0161avao svaki dalji odnos sa kupcima.<\/p>\n

Energetske kompanije \u017eive u pro\u0161losti<\/p><\/blockquote>\n

Drugi primer je rezultat ankete, koja je dosad do\u017eivela 14 izdanja, sa direktorima sektora za marketing. Naime, iako su po potro\u0161enom novcu za marketing pri dnu u pore\u0111enju sa drugim industrijama, direktori energetskih firmi smatraju da mnogo bolje razumeju marketing od drugih.<\/p>\n

Ovakvi stavovi su, kako ka\u017ee Larsen, savr\u0161eno razumljivi u staroj paradigmi centralizovanih energetskih sistema, pokretanih monopolisti\u010dkim ili dr\u017eavnim kompanijama. Za\u0161to se brinuti o tome \u0161ta se de\u0161ava iza „brojila“ ako prodajete robu koju na kraju svako mora da kupi? I svakako za\u0161to bacati novac na ogla\u0161avanje?<\/p>\n

Stari monopoli zamenjeni su legijama „osvaja\u010da svemira“<\/p><\/blockquote>\n

Ali, stara paradigma polako ide u istoriju. Stari monopoli zamenjeni su legijama „osvaja\u010da svemira“, novim u\u010desnicima na tr\u017ei\u0161tu koji se bore za svakog potro\u0161a\u010da u svakom podsektoru energetskog poslovanja, od proizvodnje i prenosa do maloprodaje i usluga.<\/p>\n

Iako je energija roba, i gorivo i struja, sada se ispostavlja da su neke vrste energije daleko bolje od drugih, isti\u010de Larsen. Prelazak sa fosilnih na obnovljive izvore je svakako neizbe\u017ean, ali \u0107e zahtevati ve\u0107i stepen individualnog i dru\u0161tvenog u\u010de\u0161c\u0301a. To zna\u010di da energetske kompanije moraju da postanu mnogo bolje u komunikaciji sa kupcima.<\/p>\n

Evolucija u sledec\u0301u eru proizvodnje energije zahtevac\u0301e od nas da otvorimo svoje domove i zajednice virtuelnim elektranama, ure\u0111ajima za skladi\u0161tenje i mre\u017eama za punjenje<\/p><\/blockquote>\n

Na kraju krajeva, evolucija u sledec\u0301u eru proizvodnje elektri\u010dne energije koja je korisna za klimu zahtevac\u0301e od nas da otvorimo svoje domove i zajednice virtuelnim elektranama, ure\u0111ajima za skladi\u0161tenje i mre\u017eama za punjenje, a to nije izazov u tehnolo\u0161kom smislu, nego da se pokrene u srcima i glavama ljudi, poru\u010duje Larsen.<\/p>\n

On podse\u0107a na knjigu Marka D\u017eejkobsona „\u010cuda nisu potrebna“. Svet, kako je autor napisao, vec\u0301 ima pristup svim tehnologijama \u2013 vetar, \u200b\u200bsolar, elektrolizeri za vodonik i novi modeli skladi\u0161tenja energije – potrebnim za potpunu dekarbonizaciju planete.<\/p>\n

Ali, da bi se to sprovelo u delo energetska industrija ne mo\u017ee sebi da dozvoli neuspehe u komunikaciji, potrebno je da nau\u010di da komunicira, i to brzo, poru\u010dio je Larsen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fridrik Larsen, profesor na Univerzitetu Island u Rejkjaviku, smatra da su glavne prepreke za tranziciju emocije i rasu\u0111ivanje ljudi<\/p>\n","protected":false},"author":23,"featured_media":58425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[504,1],"tags":[3279,6810,1854,6415,3571,403,813,6261,5133],"class_list":["post-58420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektricna-energija","category-obnovljivi-izvori-energije","tag-dekarbonizacija","tag-elektrolizer","tag-energetska-tranzicija","tag-izjava-dana","tag-skladistenje-energije","tag-solar","tag-vetar","tag-virtuelne-elektrane","tag-vodonik","country-svet"],"acf":[],"yoast_head":"\nProfesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu<\/title>\n<meta name=\"description\" content=\"Fridrik Larsen, profesor na Univerzitetu Island u Rejkjaviku, smatra da su glavne prepreke za tranziciju emocije i rasu\u0111ivanje ljudi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu\" \/>\n<meta property=\"og:description\" content=\"Fridrik Larsen, profesor na Univerzitetu Island u Rejkjaviku, smatra da su glavne prepreke za tranziciju emocije i rasu\u0111ivanje ljudi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/\" \/>\n<meta property=\"og:site_name\" content=\"Balkan Green Energy News\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-26T13:44:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2023\/04\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Vladimir Spasi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Vladimir Spasi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/\"},\"author\":{\"name\":\"Vladimir Spasi\u0107\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#\\\/schema\\\/person\\\/99dc721c46113fea22caffad06ef7317\"},\"headline\":\"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu\",\"datePublished\":\"2023-04-26T13:44:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/\"},\"wordCount\":588,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg?wsr\",\"keywords\":[\"dekarbonizacija\",\"elektrolizer\",\"energetska tranzicija\",\"Izjava dana\",\"skladi\u0161tenje energije\",\"solar\",\"vetar\",\"virtuelne elektrane\",\"vodonik\"],\"articleSection\":[\"Elektri\u010dna energija\",\"OIE\"],\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/\",\"url\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/\",\"name\":\"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg?wsr\",\"datePublished\":\"2023-04-26T13:44:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#\\\/schema\\\/person\\\/99dc721c46113fea22caffad06ef7317\"},\"description\":\"Fridrik Larsen, profesor na Univerzitetu Island u Rejkjaviku, smatra da su glavne prepreke za tranziciju emocije i rasu\u0111ivanje ljudi\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg?wsr\",\"contentUrl\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg?wsr\",\"width\":840,\"height\":430,\"caption\":\"fridrik larsen energetska tranzicija brendiranje\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna\",\"item\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vesti\",\"item\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/kategorija\\\/vesti\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"OIE\",\"item\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/kategorija\\\/vesti\\\/obnovljivi-izvori-energije\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#website\",\"url\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/\",\"name\":\"Balkan Green Energy News\",\"description\":\"Naj\u0161iri izbor vesti sa Balkana o zelenoj energiji\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#\\\/schema\\\/person\\\/99dc721c46113fea22caffad06ef7317\",\"name\":\"Vladimir Spasi\u0107\",\"url\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/author\\\/vladimir-spasic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu","description":"Fridrik Larsen, profesor na Univerzitetu Island u Rejkjaviku, smatra da su glavne prepreke za tranziciju emocije i rasu\u0111ivanje ljudi","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/","og_locale":"sr_RS","og_type":"article","og_title":"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu","og_description":"Fridrik Larsen, profesor na Univerzitetu Island u Rejkjaviku, smatra da su glavne prepreke za tranziciju emocije i rasu\u0111ivanje ljudi","og_url":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/","og_site_name":"Balkan Green Energy News","article_published_time":"2023-04-26T13:44:06+00:00","og_image":[{"width":840,"height":430,"url":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2023\/04\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg","type":"image\/jpeg"}],"author":"Vladimir Spasi\u0107","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434":"Vladimir Spasi\u0107","\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"3 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/#article","isPartOf":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/"},"author":{"name":"Vladimir Spasi\u0107","@id":"https:\/\/balkangreenenergynews.com\/rs\/#\/schema\/person\/99dc721c46113fea22caffad06ef7317"},"headline":"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu","datePublished":"2023-04-26T13:44:06+00:00","mainEntityOfPage":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/"},"wordCount":588,"commentCount":0,"image":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/#primaryimage"},"thumbnailUrl":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2023\/04\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg?wsr","keywords":["dekarbonizacija","elektrolizer","energetska tranzicija","Izjava dana","skladi\u0161tenje energije","solar","vetar","virtuelne elektrane","vodonik"],"articleSection":["Elektri\u010dna energija","OIE"],"inLanguage":"sr-RS","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/","url":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/","name":"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu","isPartOf":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/#primaryimage"},"image":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/#primaryimage"},"thumbnailUrl":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2023\/04\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg?wsr","datePublished":"2023-04-26T13:44:06+00:00","author":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/#\/schema\/person\/99dc721c46113fea22caffad06ef7317"},"description":"Fridrik Larsen, profesor na Univerzitetu Island u Rejkjaviku, smatra da su glavne prepreke za tranziciju emocije i rasu\u0111ivanje ljudi","breadcrumb":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/"]}]},{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/#primaryimage","url":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2023\/04\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg?wsr","contentUrl":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2023\/04\/fridrik-larsen-energetska-tranzicija-brendiranje.jpg?wsr","width":840,"height":430,"caption":"fridrik larsen energetska tranzicija brendiranje"},{"@type":"BreadcrumbList","@id":"https:\/\/balkangreenenergynews.com\/rs\/profesor-larsen-energetska-tranzicija-mora-da-se-desi-u-srcima-i-glavama-ljudi-potrebne-tehnologije-su-vec-tu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna","item":"https:\/\/balkangreenenergynews.com\/rs\/"},{"@type":"ListItem","position":2,"name":"Vesti","item":"https:\/\/balkangreenenergynews.com\/rs\/kategorija\/vesti\/"},{"@type":"ListItem","position":3,"name":"OIE","item":"https:\/\/balkangreenenergynews.com\/rs\/kategorija\/vesti\/obnovljivi-izvori-energije\/"},{"@type":"ListItem","position":4,"name":"Profesor Larsen: Energetska tranzicija mora da se desi u srcima i glavama ljudi, potrebne tehnologije su ve\u0107 tu"}]},{"@type":"WebSite","@id":"https:\/\/balkangreenenergynews.com\/rs\/#website","url":"https:\/\/balkangreenenergynews.com\/rs\/","name":"Balkan Green Energy News","description":"Naj\u0161iri izbor vesti sa Balkana o zelenoj energiji","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balkangreenenergynews.com\/rs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Person","@id":"https:\/\/balkangreenenergynews.com\/rs\/#\/schema\/person\/99dc721c46113fea22caffad06ef7317","name":"Vladimir Spasi\u0107","url":"https:\/\/balkangreenenergynews.com\/rs\/author\/vladimir-spasic\/"}]}},"_links":{"self":[{"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/posts\/58420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/comments?post=58420"}],"version-history":[{"count":0,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/posts\/58420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/media\/58425"}],"wp:attachment":[{"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/media?parent=58420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/categories?post=58420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/tags?post=58420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}