{"id":51164,"date":"2022-08-20T09:15:03","date_gmt":"2022-08-20T07:15:03","guid":{"rendered":"https:\/\/balkangreenenergynews.com\/rs\/?p=51164"},"modified":"2022-08-22T08:26:37","modified_gmt":"2022-08-22T06:26:37","slug":"brend-brze-mode-hm-optuzen-za-grinvosing-tuzbu-podnela-musterija-u-americi","status":"publish","type":"post","link":"https:\/\/balkangreenenergynews.com\/rs\/brend-brze-mode-hm-optuzen-za-grinvosing-tuzbu-podnela-musterija-u-americi\/","title":{"rendered":"Brend brze mode H&M optu\u017een za grinvo\u0161ing, tu\u017ebu podnela mu\u0161terija u Americi"},"content":{"rendered":"

\u0160vedski multinacionalni lanac prodavnica brze mode H&M je u jednoj tu\u017ebi podnetoj ameri\u010dkom sudu optu\u017een za la\u017eni zeleni marketing zbog, kako se tvrdi, la\u017enog predstavljanja nekih proizvoda kao \u201codr\u017eivih.\u201d Ova tu\u017eba je pokazatelj sve ve\u0107e svesti me\u0111u potro\u0161a\u010dima da mnoge velike kompanije praktikuju tzv. grinvo\u0161ing (eng. greenwashing).<\/h2>\n

U tu\u017ebi, koju je podnela \u010celsi Komador iz dr\u017eave Njujork, tvrdi se da ve\u0107ina proizvoda koje H&M promovi\u0161e kao odr\u017eive nisu ni\u0161ta vi\u0161e odr\u017eivi od ostalih proizvoda ove kompanije. Time, kako tvrdi podnositeljka tu\u017ebe, kompanija navodi potro\u0161a\u010de da pla\u0107aju vi\u0161e cene veruju\u0107i da kupuju ekolo\u0161ki prihvatljive proizvode.<\/p>\n

Svest o negativnom uticaju modne industrije na \u017eivotnu sredinu je sve ve\u0107a me\u0111u potro\u0161a\u010dima<\/p><\/blockquote>\n

Kupci su nesumnjivo postali svesniji da modna industrija ima negativan uticaj na \u017eivotnu sredinu i sve vi\u0161e se odlu\u010duju za kupovinu odr\u017eivih proizvoda. Jedna skora\u0161nja studija<\/a> pokazala je da skoro 80% ameri\u010dkih potro\u0161a\u010da uzimaju u obzir ekolo\u0161ki uticaj proizvoda pre nego \u0161to ga kupe, dok oko 70% njih ka\u017ee da bi promenilo svoje kupovne navike kada bi saznali da neka kompanija ne posluje odr\u017eivo.<\/p>\n

Zato je posebno va\u017eno uo\u010diti i obelodaniti grinvo\u0161ing – praksu kompanija da navode mu\u0161terije da veruju da su njihovi proizvodi i poslovanje manje \u0161teteni po \u017eivotnu sredinu nego \u0161to to zaista jesu. Kompanije to \u010desto rade tako \u0161to u marketin\u0161kim kampanjama koriste re\u010di poput \u201codr\u017eivo,\u201d \u201czeleno\u201d ili \u201c\u010disto,\u201d koje nemaju striktnu pravnu definiciju.<\/p>\n

I druge velike modne kompanije su \u201cuhva\u0107ene\u201d u grinvo\u0161ingu<\/p><\/blockquote>\n

Ova praksa je prime\u0107ena i kod nekih drugih globalnih brendova, kao \u0161to je \u0161panska Zara ili Japanski Uniqlo, ali i u drugim sektorima, ne samo kod brze mode, navodi ekolo\u0161ka organizacija Earth.Org. Tako\u0111e, zelene inicijative kompanija brze mode se \u010desto ogla\u0161avaju na sva zvona iako se odnose na veoma mali deo njihovog poslovanja, prime\u0107uje Earth.Org.<\/p>\n

Samo 20% odba\u010dene ode\u0107e se ponovo iskoristi ili reciklira<\/h3>\n

Modna industrija se smatra zna\u010dajnim zaga\u0111iva\u010dem \u017eivotne sredine zbog ogromnih koli\u010dina tekstilnog otpada koji generi\u0161e. Na globalnom nivou, svega 20% odba\u010dene ode\u0107e se ponovo iskoristi ili reciklira, dok se \u010dak 80% spaljuje ili baca na deponije, navodi organizacija Remake, koja se zala\u017ee za pravednu raspodelu tereta posledica klimatskih promena u okviru modne industrije.<\/p>\n

Ode\u0107a koja zavr\u0161i na deponijama mo\u017ee emitovati metan i preko 200 godina<\/p><\/blockquote>\n

Ode\u0107a koja zavr\u0161i na deponijama mo\u017ee ostati tu i po 200 godina ili \u010dak i du\u017ee, a njenim razlaganjem se osloba\u0111a metan, gas sa efektom staklene ba\u0161te ja\u010dim nego CO2, upozorava Remake.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0160vedski multinacionalni lanac prodavnica brze mode H&M je u jednoj tu\u017ebi podnetoj ameri\u010dkom sudu optu\u017een…<\/p>\n","protected":false},"author":25,"featured_media":51166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5,4],"tags":[6492,6423,6491,6096,825],"class_list":["post-51164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otpad","category-zivotna-sredina","tag-brza-moda","tag-greenwashing","tag-grinvosing","tag-odrzivost","tag-reciklaza","country-svet"],"acf":[],"yoast_head":"\nBrend brze mode H&M optu\u017een za grinvo\u0161ing, tu\u017ebu podnela mu\u0161terija u Americi<\/title>\n<meta name=\"description\" content=\"Ova tu\u017eba je pokazatelj sve ve\u0107e 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