{"id":49408,"date":"2022-06-14T18:15:52","date_gmt":"2022-06-14T16:15:52","guid":{"rendered":"https:\/\/balkangreenenergynews.com\/rs\/?p=49408"},"modified":"2022-06-14T23:26:25","modified_gmt":"2022-06-14T21:26:25","slug":"ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine","status":"publish","type":"post","link":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/","title":{"rendered":"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine"},"content":{"rendered":"

Posle marketin\u0161kog doga\u0111aja koji je promovisao novu vodu Rosa Homolje u spomeniku prirode Rajkova pe\u0107ina, u blizini Majdanpeka, usledile su o\u0161tre kritike ekologa i ljubitelja prirode na dru\u0161tvenim mre\u017eama. Kako su istakli, u pe\u0107inski ekosistem uneto je osvetljenje i zvu\u010dnici kako bi Rajkova pe\u0107ina poslu\u017eila kao \u017eiva scenografija za multimedijalni doga\u0111aj \u0161to je naru\u0161ilo osetljivi ekosistem pe\u0107ine, ali i ugrozilo za\u0161ti\u0107ene vrste.<\/h2>\n

Doga\u0111aj \u201eHomolje te zove\u201c, koji je prethodnih dana na dru\u0161tvenim mre\u017eama izazvao lavinu reakcija ekolo\u0161kih aktivista, organizovala je kompanija Coca-Cola Srbija, u saradnji sa partnerima, Zavodom za za\u0161titu prirode Srbije i Turisti\u010dkom organizacijom Majdanpek. Doga\u0111aj je bio namenjen za promociju gazirane prirodne mineralne vode Rosa Homolje, a prire\u0111en je za partnere, prijatelje, predstavnike medija i poznate li\u010dnosti, u ambijentu Homolja u za\u0161ti\u0107enom prirodnom dobru Rajkova pe\u0107ina.<\/p>\n

\"\"<\/p>\n

U sklopu promocije organizovana je multimedijalna vizuelna postavka unutar jedne od najlep\u0161ih pe\u0107ina u Srbiji, Rajkove pe\u0107ine. Na doga\u0111aju su pored brenda mineralne vode, promovisane i prirodne lepote Homolja, kao jednog od najlep\u0161ih krajeva Srbije i oaze netaknute prirode.<\/p>\n

Ekolo\u0161ki aktivisti: ugro\u017een \u017eivi svet pe\u0107ine<\/h3>\n

Reakcije ekologa na dru\u0161tvenim mre\u017eama su jasno ozna\u010dile ovakvu marketin\u0161ku kampanju kao skandaloznu i neprimerenu. Ekolo\u0161ki aktivisti su ukazali na lo\u0161e aspekte odr\u017eavanje multimedijalnog doga\u0111aja unutar spomenika prirode Rajkova pe\u0107ina u kojoj se nalazi najve\u0107a kolonija strogo za\u0161ti\u0107ene vrste slepih mi\u0161eva, malih potkovi\u010dara.<\/p>\n

Uni\u0161teno je pe\u0107insko stani\u0161te i pe\u0107inska fauna, zarad reklame pe\u0107ina je osvetljena kao Las Vegas<\/p><\/blockquote>\n

„U saop\u0161tenju ka\u017eu kako su hteli da poka\u017eu „mo\u0107 netaknute prirode“, a ovom instalacijom su je takli na najbesmisleniji mogu\u0107i na\u010din, oskrnaviv\u0161i ne\u0161to \u0161to je lepo samo po sebi i ugro\u017eavaju\u0107i \u017eivi svet koji unutra \u017eivi. Tako su zvanice umesto ponornice koja je vajala pe\u0107inu hiljadama godina, mogli da vide hologramski vodopad, umesto \u017eubora su slu\u0161ali muziku, a umesto iskri\u010davog belog nakita ve\u0161ta\u010dko osvetljenje u svim bojama“, istaknuto je ovim povodom na Facebook stranici Mini Eko Zona<\/a>.<\/p>\n

\"\"
Foto kola\u017e: Mini eko zona (Fotografije pe\u0107ine sa doga\u0111aja – print screen sa instagram profila Turisticke organizacije Majdanpek; Fotografije realnog izgleda pe\u0107ine – Mini eko zona)<\/em><\/figcaption><\/figure>\n

Re\u0161etke na ulazu u pe\u0107inu su bile prekrivene ve\u0161ta\u010dkim li\u0161\u0107em \u0161to je onemogu\u0107ilo slepim mi\u0161evina slobodan prolaz, napominju na ovom ekolo\u0161ko-aktivisti\u010dkoj stranici i isti\u010du da je ceo doga\u0111aj odobren od Zavoda za za\u0161titu prirode.<\/p>\n

Uni\u0161teno je pe\u0107insko stani\u0161te i pe\u0107inska fauna, zarad reklame je osvetljena kao Las Vegas, navode ekolozi i stru\u010dnjaci preko dru\u0161tvenih mre\u017ea.<\/p>\n

Dru\u0161tvo za za\u0161titu i prou\u010davanje ptica Srbije: Ako je ta\u010dno da je ovakve aktivnosti odobrio i podr\u017eao Zavod za za\u0161titu prirode Srbije zahteva\u0107emo istragu i odgovornost za ovo nezapam\u0107eno nepo\u010dinstvo<\/p>\n

\"Rosa<\/p><\/blockquote>\n

„Slepi mi\u0161evi su izuzetno osetljivi organizmi koji se upravo sada razmo\u017eavaju. Osvetljenje i buka im \u0161kode i dovode do velikog uginu\u0107a mladunaca. Dodatno, ako je ta\u010dno da je ovakve aktivnosti odobrio i podr\u017eao Zavod za za\u0161titu prirode Srbije zahteva\u0107emo istragu i odgovornost za ovo nezapam\u0107eno nepo\u010dinstvo“, saop\u0161tilo je Dru\u0161tvo za za\u0161titu i prou\u010davanje ptica Srbije.<\/p>\n

Gra\u0111ani reagovali umesto institucija<\/h3>\n

Reakcija ima veze sa ekologijom i sa stanjem u dru\u0161tvu, ka\u017eu aktivisti. Za\u0161to je Zavod za za\u0161titu prirode Srbije dozvolio da se u pe\u0107inski ekosistem unese „lajt\u0161ou i zvu\u010dnici da bi ta pe\u0107ina poslu\u017eila kao \u017eiva scenografija za snimanje fotki i videa za influensere ROSA vode,“ pitaju aktivisti na dru\u0161tvenim mre\u017eama.<\/p>\n

\"\"
Foto kola\u017e: Mini eko zona<\/em><\/figcaption><\/figure>\n

„Gre\u0161ke se de\u0161avaju, i marketin\u0161ke agencije i influenseri mo\u017eda imaju opravdanje \u0161to to ne razumeju, ali od Zavoda su nam potrebna obja\u0161njenja sad. A mogao je neko i za Rosa vodu da se raspita bolje pre nego \u0161to su odobrili ovakvu promotivnu akciju,“ navela je Milja Vukovi\u0107, ekolo\u0161ka aktivistkinja i osniva\u010d Facebook stranice Za manje sme\u0107a i vi\u0161e sre\u0107e – Zero & Low Waste Serbia<\/a>, koja broji preko 20 hiljada \u010dlanova.<\/p>\n

Vukovi\u0107: A mogao je neko i za Rosa vodu da se raspita bolje pre nego \u0161to su odobrili ovakvu promotivnu akciju<\/p><\/blockquote>\n

Pe\u0107ina je \u017eiva, puna pe\u0107inskog \u017eivota i mnogih organizama za koje je osvetljavanje i pu\u0161tanje muzike veoma problemati\u010dno. Kada posetioci dolaze u pe\u0107ine upozoreni su na na\u010din na koji treba da se pona\u0161aju „ali kada je marketing u pitanju – va\u017ee druga pravila?“ navela je Vukovi\u0107.<\/p>\n

Pe\u0107inski bonton<\/h3>\n

„Ako je ti\u0161ina glavna karakteristika pe\u0107inskog ekosistema, hajde onda da to i po\u0161tujemo“, navode na instagram stranici eko_na_moj_na\u010din<\/a> u objavi o pe\u0107inskom bontonu.<\/p>\n

U pravila lepog pona\u0161anja u pe\u0107inskom ekosistemu spada i to da se ne dira pe\u0107inski nakit, kao i da se ne koriste blicevi, jer je karakteristika pe\u0107ine mrak, pa drugi izvori svetlosti mogu da poremete osetljivi ekosistem, dok je osvetljenje u pe\u0107inama koje su otvorene za posetu svedeno na minimum, napominju ekolozi na dru\u0161tvenim mre\u017eama.<\/p>\n

\"\"
Foto kola\u017e: Mini eko zona<\/em><\/figcaption><\/figure>\n

Nerazumevanje principa odr\u017eivosti<\/h3>\n

Kompanija Coca-Cola Srbija je upravo ovih dana objavila godi\u0161nji izve\u0161taj o odr\u017eivom poslovanju za 2021. godinu u kome se isti\u010de da je posve\u0107ena po\u0161tovanju principa odr\u017eivog razvoja i ESG standarda (uticaj poslovanja na \u017eivotnu sredinu, dru\u0161tvo, ali i korporativno upravljanje).<\/p>\n

„Ne govorimo samo o promeni skra\u0107enice iz CSR u ESG. Govorimo o tome da sada, vi\u0161e nego ikada pre, zaposleni, investitori, potro\u0161a\u010di, zajednice, NVO \u2013 imaju odre\u0111ene nivoe uticaja na ono \u0161to radimo. Biznisi vi\u0161e nisu tu samo da zadovolje interese vlasnika, ve\u0107 cele zajednice. I tu je su\u0161tina ESG pristupa \u2013 da je briga o planeti, ljudima i profitu u balansu,“ izjavila je Nina Elezovi\u0107 u intervjuu za Bizlife.<\/p>\n

Poruka direktorke za korporativne poslove i odr\u017eivost\u00a0 je vrlo mo\u0107na i obe\u0107ava, ali pred kompanijom je o\u010digledno duga\u010dak put da u praksi primeni sve segmente odr\u017eivog razvoja, pa tako i brigu o biodiverzitetu i za\u0161ti\u0107enim vrstama.<\/p>\n

Osim brisanja postova sa dru\u0161tvenih mre\u017ea, kompanija se jo\u0161 uvek nije oglasila povodom doga\u0111aja i nastale situacije. Nisu ni institucije.<\/p>\n","protected":false},"excerpt":{"rendered":"

Posle marketin\u0161kog doga\u0111aja koji je promovisao novu vodu Rosa Homolje u spomeniku prirode Rajkova pe\u0107ina,…<\/p>\n","protected":false},"author":25,"featured_media":49444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6,4],"tags":[6424,5292,6136,6232,6419,6422,6418,6421,5921],"class_list":["post-49408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-voda","category-zivotna-sredina","tag-coca-cola","tag-drustvo-za-zastitu-i-proucavanje-ptica-srbije","tag-esg-standardi","tag-homolje","tag-milja-vukovic","tag-mini-eko-zona","tag-rajkova-pecina","tag-rosa-voda","tag-zivotna-sredina","country-srbija"],"acf":[],"yoast_head":"\nEkolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine<\/title>\n<meta name=\"description\" content=\"Posle marketin\u0161kog doga\u0111aja koji je organizovala kompanija Coca-Cola Srbija za svoj novi proizvo u Rajkovoj pe\u0107ini na Homolju, usledile su o\u0161tre kritike na dru\u0161tvenim mre\u017eama.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine\" \/>\n<meta property=\"og:description\" content=\"Posle marketin\u0161kog doga\u0111aja koji je organizovala kompanija Coca-Cola Srbija za svoj novi proizvo u Rajkovoj pe\u0107ini na Homolju, usledile su o\u0161tre kritike na dru\u0161tvenim mre\u017eama.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/\" \/>\n<meta property=\"og:site_name\" content=\"Balkan Green Energy News\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-14T16:15:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-14T21:26:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2022\/06\/rosa-homolje-2-840-x-430.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Balkan Green Energy News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434\" \/>\n\t<meta name=\"twitter:data1\" content=\"Balkan Green Energy News\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u043c\u0438\u043d\u0443\u0442\u0430\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/\"},\"author\":{\"name\":\"Balkan Green Energy News\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#\\\/schema\\\/person\\\/dee275e6036b1a0f7ceaf956d79d4eff\"},\"headline\":\"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine\",\"datePublished\":\"2022-06-14T16:15:52+00:00\",\"dateModified\":\"2022-06-14T21:26:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/\"},\"wordCount\":1145,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/rosa-homolje-2-840-x-430.jpg?wsr\",\"keywords\":[\"Coca-Cola\",\"Dru\u0161tvo za za\u0161titu i prou\u010davanje ptica Srbije\",\"ESG standardi\",\"homolje\",\"Milja Vukovi\u0107\",\"Mini Eko Zona\",\"Rajkova pe\u0107ina\",\"Rosa voda\",\"\u017eivotna sredina\"],\"articleSection\":[\"Voda\",\"\u017divotna sredina\"],\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/\",\"url\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/\",\"name\":\"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/rosa-homolje-2-840-x-430.jpg?wsr\",\"datePublished\":\"2022-06-14T16:15:52+00:00\",\"dateModified\":\"2022-06-14T21:26:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#\\\/schema\\\/person\\\/dee275e6036b1a0f7ceaf956d79d4eff\"},\"description\":\"Posle marketin\u0161kog doga\u0111aja koji je organizovala kompanija Coca-Cola Srbija za svoj novi proizvo u Rajkovoj pe\u0107ini na Homolju, usledile su o\u0161tre kritike na dru\u0161tvenim mre\u017eama.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/#breadcrumb\"},\"inLanguage\":\"sr-RS\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sr-RS\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/#primaryimage\",\"url\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/rosa-homolje-2-840-x-430.jpg?wsr\",\"contentUrl\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/rosa-homolje-2-840-x-430.jpg?wsr\",\"width\":840,\"height\":430,\"caption\":\"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: \u017eurka u za\u0161ti\u0107enoj pe\u0107ini\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna\",\"item\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vesti\",\"item\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/kategorija\\\/vesti\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u017divotna sredina\",\"item\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/kategorija\\\/vesti\\\/zivotna-sredina\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#website\",\"url\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/\",\"name\":\"Balkan Green Energy News\",\"description\":\"Naj\u0161iri izbor vesti sa Balkana o zelenoj energiji\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sr-RS\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/#\\\/schema\\\/person\\\/dee275e6036b1a0f7ceaf956d79d4eff\",\"name\":\"Balkan Green Energy News\",\"url\":\"https:\\\/\\\/balkangreenenergynews.com\\\/rs\\\/author\\\/balkangreenenergynews\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine","description":"Posle marketin\u0161kog doga\u0111aja koji je organizovala kompanija Coca-Cola Srbija za svoj novi proizvo u Rajkovoj pe\u0107ini na Homolju, usledile su o\u0161tre kritike na dru\u0161tvenim mre\u017eama.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/","og_locale":"sr_RS","og_type":"article","og_title":"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine","og_description":"Posle marketin\u0161kog doga\u0111aja koji je organizovala kompanija Coca-Cola Srbija za svoj novi proizvo u Rajkovoj pe\u0107ini na Homolju, usledile su o\u0161tre kritike na dru\u0161tvenim mre\u017eama.","og_url":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/","og_site_name":"Balkan Green Energy News","article_published_time":"2022-06-14T16:15:52+00:00","article_modified_time":"2022-06-14T21:26:25+00:00","og_image":[{"width":840,"height":430,"url":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2022\/06\/rosa-homolje-2-840-x-430.jpg","type":"image\/jpeg"}],"author":"Balkan Green Energy News","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u043e\u0434":"Balkan Green Energy News","\u041f\u0440\u043e\u0446\u0435\u045a\u0435\u043d\u043e \u0432\u0440\u0435\u043c\u0435 \u0447\u0438\u0442\u0430\u045a\u0430":"7 \u043c\u0438\u043d\u0443\u0442\u0430"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/#article","isPartOf":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/"},"author":{"name":"Balkan Green Energy News","@id":"https:\/\/balkangreenenergynews.com\/rs\/#\/schema\/person\/dee275e6036b1a0f7ceaf956d79d4eff"},"headline":"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine","datePublished":"2022-06-14T16:15:52+00:00","dateModified":"2022-06-14T21:26:25+00:00","mainEntityOfPage":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/"},"wordCount":1145,"commentCount":0,"image":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/#primaryimage"},"thumbnailUrl":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2022\/06\/rosa-homolje-2-840-x-430.jpg?wsr","keywords":["Coca-Cola","Dru\u0161tvo za za\u0161titu i prou\u010davanje ptica Srbije","ESG standardi","homolje","Milja Vukovi\u0107","Mini Eko Zona","Rajkova pe\u0107ina","Rosa voda","\u017eivotna sredina"],"articleSection":["Voda","\u017divotna sredina"],"inLanguage":"sr-RS","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/","url":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/","name":"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine","isPartOf":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/#primaryimage"},"image":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/#primaryimage"},"thumbnailUrl":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2022\/06\/rosa-homolje-2-840-x-430.jpg?wsr","datePublished":"2022-06-14T16:15:52+00:00","dateModified":"2022-06-14T21:26:25+00:00","author":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/#\/schema\/person\/dee275e6036b1a0f7ceaf956d79d4eff"},"description":"Posle marketin\u0161kog doga\u0111aja koji je organizovala kompanija Coca-Cola Srbija za svoj novi proizvo u Rajkovoj pe\u0107ini na Homolju, usledile su o\u0161tre kritike na dru\u0161tvenim mre\u017eama.","breadcrumb":{"@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/#breadcrumb"},"inLanguage":"sr-RS","potentialAction":[{"@type":"ReadAction","target":["https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/"]}]},{"@type":"ImageObject","inLanguage":"sr-RS","@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/#primaryimage","url":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2022\/06\/rosa-homolje-2-840-x-430.jpg?wsr","contentUrl":"https:\/\/balkangreenenergynews.com\/rs\/wp-content\/uploads\/2022\/06\/rosa-homolje-2-840-x-430.jpg?wsr","width":840,"height":430,"caption":"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: \u017eurka u za\u0161ti\u0107enoj pe\u0107ini"},{"@type":"BreadcrumbList","@id":"https:\/\/balkangreenenergynews.com\/rs\/ekolozi-osudili-marketinsku-kampanju-za-vodu-rosa-homolje-ugrozene-zasticene-vrste-ekosistem-pecine\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna","item":"https:\/\/balkangreenenergynews.com\/rs\/"},{"@type":"ListItem","position":2,"name":"Vesti","item":"https:\/\/balkangreenenergynews.com\/rs\/kategorija\/vesti\/"},{"@type":"ListItem","position":3,"name":"\u017divotna sredina","item":"https:\/\/balkangreenenergynews.com\/rs\/kategorija\/vesti\/zivotna-sredina\/"},{"@type":"ListItem","position":4,"name":"Ekolozi osudili marketin\u0161ku kampanju za vodu Rosa Homolje: ugro\u017eene za\u0161ti\u0107ene vrste, ekosistem pe\u0107ine"}]},{"@type":"WebSite","@id":"https:\/\/balkangreenenergynews.com\/rs\/#website","url":"https:\/\/balkangreenenergynews.com\/rs\/","name":"Balkan Green Energy News","description":"Naj\u0161iri izbor vesti sa Balkana o zelenoj energiji","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/balkangreenenergynews.com\/rs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sr-RS"},{"@type":"Person","@id":"https:\/\/balkangreenenergynews.com\/rs\/#\/schema\/person\/dee275e6036b1a0f7ceaf956d79d4eff","name":"Balkan Green Energy News","url":"https:\/\/balkangreenenergynews.com\/rs\/author\/balkangreenenergynews\/"}]}},"_links":{"self":[{"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/posts\/49408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/comments?post=49408"}],"version-history":[{"count":0,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/posts\/49408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/media\/49444"}],"wp:attachment":[{"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/media?parent=49408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/categories?post=49408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balkangreenenergynews.com\/rs\/wp-json\/wp\/v2\/tags?post=49408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}