{"id":25869,"date":"2019-10-03T15:09:56","date_gmt":"2019-10-03T13:09:56","guid":{"rendered":"https:\/\/balkangreenenergynews.com\/rs\/?p=25869"},"modified":"2020-05-19T17:26:36","modified_gmt":"2020-05-19T15:26:36","slug":"tikkurila-lansira-novu-kolekciju-boja-za-zastitu-ugrozenih-vrsta","status":"publish","type":"post","link":"https:\/\/balkangreenenergynews.com\/rs\/tikkurila-lansira-novu-kolekciju-boja-za-zastitu-ugrozenih-vrsta\/","title":{"rendered":"Tikkurila lansira novu kolekciju boja za za\u0161titu ugro\u017eenih vrsta"},"content":{"rendered":"

Finski proizvo\u0111a\u010d boja Tikkurila po\u010dinje proizvodnju kolekcije koju naziva „Ugro\u017eene boje“ (Endangered Colors)<\/em>. Radi se o devet boja koje predstavljaju odre\u0111ene ugro\u017eene vrste, kao \u0161to su d\u017einovska panda, sibirski tigar<\/em> i sne\u017ena sova<\/em>, saop\u0161tila je kompanija.<\/h2>\n

Tikkurila \u0107e od svakog prodatog pakovanja \u201eUgro\u017eenih boja\u201c donirati jedan evro za za\u0161titu ugro\u017eenih \u017eivotinjskih vrsta.<\/p>\n

Oko milion biljnih i \u017eivotinjskih vrsta suo\u010dava se sa izumiranjem, mnoge od njih ve\u0107 u narednim decenijama, \u0161to je vi\u0161e nego ikada pre u ljudskoj istoriji, upozorava Me\u0111uvladina nau\u010dno-politi\u010dka platforma za biodiverzitet i ekosistemske usluge (IPBES) u izve\u0161taju objavljenom u maju<\/a> ove godine.<\/p>\n

A sa izumiranjem vrsta, zauvek nestaju i njihove jedinstvene boje, ka\u017ee nordijska kompanija.<\/p>\n

Devet boja, devet ugro\u017eenih \u017eivotinjskih vrsta<\/span><\/h3>\n
\"tikkurila-sumatranski-orangutan-ugrozene-vrste\"
Foto: Sumatranski orangutan (Tikkurila)<\/figcaption><\/figure>\n

Kao \u0161to i samo ime kolekcije ka\u017ee, \u201eUgro\u017eene boje\u201c su boje odre\u0111enih ugro\u017eenih \u017eivotinjskih vrsta. Kolekcija se sastoji od devet boja, a svaka predstavlja jednu ugro\u017eenu vrstu.<\/p>\n

Me\u0111u vrstama po kojoj su boje u kolekciji dobile ime su sijamska riba borac, sibirski tigar, d\u017einovska panda<\/strong> i sumatranski orangutan<\/strong>.<\/p>\n

Niskoemisione boje u pakovanju od reciklirane plastike<\/span><\/h3>\n
\"\"
Foto: Tikkurila<\/figcaption><\/figure>\n

Nove boje i njihovo pakovanje dizajnirani su tako da budu ekolo\u0161ki prihvatljivi \u0161to je vi\u0161e mogu\u0107e. Svi proizvodi u kolekciji \u201eUgro\u017eene boje\u201c su niskoemisione boje na bazi vodene disperzije \u010dije pakovanje se sastoji od reciklirane plastike, navodi Tikkurila.<\/p>\n

\u201eKvalitet, odr\u017eivost i bezbednost su principi kojima se vodima pri izboru sirovina i razvoju proizvoda, kao i u celokupnom poslovanju. Na\u0161 cilj je da kontinuirano smanjujemo svoj uticaj na \u017eivotnu sredinu ulaganjem u razvoj i promociju niskoemisionih i boja na bazi vodene disperzije\u201c, ka\u017ee Elisa Markula, izvr\u0161na direktorka kompanije Tikkurila.<\/p>\n

Kolekcija \u201eUgro\u017eene vrste\u201c \u0107e u po\u010detku biti dostupna u Rusiji, Kini, Finskoj i balti\u010dkim zemljama, a po\u010detak prodaje se planira tokom 2020. godine.<\/p>\n

Tikkurila, listirana na berzi Nasdaq Helsinki, pro\u0161le godine je ostvarila prihod od 562 miliona evra.<\/p>\n

Zvani\u010dni distributer brenda Tikkurila za Srbiju i Balkan je kompanija Gudmark Group.<\/p>\n

Tikkurila je 2011. godine kupila proizvo\u0111a\u010da boja Zorka Color u Srbiji. Krajem 2017. godine postigla je dogovor o prodaji celokupnog akcijskog kapitala kompanije u Srbiji lokalnom menad\u017ementu. Kompanija, koja od tad posluje pod imenom Gudmark Group, je nastavila proizvodnju proizvoda \u201eZorka color\u201c brenda i distribuciju \u201eTikkurila\u201c proizvoda na Balkanu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Finski proizvo\u0111a\u010d boja Tikkurila po\u010dinje proizvodnju kolekcije koju naziva „Ugro\u017eene boje“ (Endangered Colors). Radi se…<\/p>\n","protected":false},"author":20,"featured_media":30638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5253,4],"tags":[],"class_list":["post-25869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-biodiverzitet","category-zivotna-sredina","country-svet"],"acf":[],"yoast_head":"\nTikkurila lansira novu kolekciju boja za za\u0161titu ugro\u017eenih vrsta<\/title>\n<meta name=\"description\" content=\"Finski proizvo\u0111a\u010d boja Tikkurila po\u010dinje proizvodnju kolekcije koju naziva \u201eUgro\u017eene boje\u201c (Endangered Colors). 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